Amazon faucets Ukonwa Ojo From macintosh Cosmetics as CMO for Amazon Studios, Prime Video
Marketing veteran Ukonwa Ojo has been named CMO of Amazon’s Prime Video and Amazon Studios, connection the ecommerce giant’s diversion division from the chief promoting post at macintosh Cosmetics.
Ojo is to blame for leading world complete and originals promoting, news on to microphone Hopkins, SVP of Prime Video and Amazon Studios, World Health Organization joined the corporate in Feb. She takes over the CMO role from Andy Bryan Donkin, World Health Organization are going to be getting into a brand new, unspecified position at Amazon, in keeping with a employees memoranda Hopkins sent asserting Ojo’s rent.
“As AN triumph merchant, Ukonwa includes a fantastic two-decade log as a builder of prime world brands,” Hopkins wrote within the memoranda. “Her wide-ranging expertise can offer North American nation a broader perspective on a way to connect customers to the Prime Video complete and grow our business by promoting our content in innovative ways that to develop a good stronger emotional reference to our audiences.”
Ojo last was CMO for macintosh Cosmetics, wherever she oversaw complete positioning in markets round the world. before that, she was CMO of shopper beauty at Coty, wherever she LED P&L, complete development strategy, advertising, innovation, social/digital, design, and media planning/buying. She conjointly was SVP at Coty’s CoverGirl, wherever she was North America top dog of the makeup complete, and earlier in her career command complete and general management roles at Unilever, Reckitt Benckiser, General Mills and Meadwestvaco.
In his memoranda, Hopkins coupled to a YouTube video of Ojo speaking concerning sympathy in promoting as a WFA world merchant of the Year 2018 campaigner.
Ojo is that the 1st vital rent by Hopkins since he joined Amazon nearly seven months from Sony footage tv. Amazon Studios continues to be LED by Jennifer Salke, news to Hopkins. Shortly when Hopkins’ appointment, Amazon VP of worldwide video Greg Hart exited the corporate to become chief product officer at real-estate computer code company Compass.
Ojo holds a bachelor’s degree in business administration from the Kenan-Flagler graduate school at the University of North geographical area ANd an Master in Business from Northwestern University’s food manufacturer faculty of Management.
Read Hopkins’ memoranda asserting Ojo’s hire:
Hello Team –
I’m writing nowadays to share some news. one in all the world’s leading promoting executives, Ukonwa Ojo, is connection the Amazon team as Chief promoting Officer, Prime Video and Amazon Studios. Ukonwa begins her new role leading our world complete and originals promoting on Sept twenty first, news on to Pine Tree State.
Andy Bryan Donkin are going to be getting into a brand new position at Amazon, which can be declared soon; within the interim, he can still report back to Pine Tree State. Andy can facilitate Ukonwa transition into her new role and acquire to grasp the promoting team. His direct reports can currently report back to Ukonwa. i would like to impart Andy for his vital contributions in serving to to grow the Prime Video business over the last 2½ years and for his leadership of the promoting team.
As AN triumph merchant, Ukonwa includes a fantastic two-decade log as a builder of prime world brands. Her wide-ranging expertise can offer North American nation a broader perspective on a way to connect customers to the Prime Video complete and grow our business by promoting our content in innovative ways that to develop a good stronger emotional reference to our audiences.
Ukonwa involves North American nation from M∙A∙C Cosmetics, wherever she served as Chief promoting Officer, to blame for to blame for complete positioning and increasing its presence and charm to a worldwide shopper in growing markets round the world. She helped drive client engagement methods and delivered breakthrough product innovation so as to maximise shopper affiliation to the long-lasting complete.
Before connection connection, Ukonwa was Chief promoting Officer, shopper Beauty at Coty, wherever she oversaw complete development strategy, advertising, innovation, social/digital and different areas as well as collaboration with a number of the most important names within the diversion business. She conjointly command complete and general management roles at Unilever, Reckitt Benckiser PLC and General Mills Corporation.
Over the course of her career, Ukonwa has been recognized with over fifty awards and honors for driving outstanding market-leading results and delivering artistic campaigns and innovations that encourage individuals to act. Her recognition includes Business Insider’s Most Innovative CMOs, saying fifty and an inventory, Adweek 50, WWD complete Builder of the Year, WFA world merchant of the Year List, money Times noble a hundred and Black Enterprise’s twenty five ladies dynamical the planet. She is additionally a member of the 2020 category of Henry Crown Fellows inside the poplar tree world Leadership Network at the poplar tree Institute.
I’m pleased with our unbelievable promoting team and I’m trying forward to the exciting potentialities beneath Ukonwa’s leadership.
For a virtual introduction to Ukonwa and a preview of her promoting philosophy, click here. Please be part of Pine Tree State in hospitable her to the team.
Amazon Prime Vs. Walmart Plus: that Delivery Service Is Better?
Amazon Prime has been a go-to membership for years for several customers in massive half thanks to its free two-day–sometimes one- or same-day–shipping on an enormous choice of product. For gamers and diversion junkies, Prime habitually offers release-day delivery, creating it a preferred methodology for securing physical releases while not heading to the shop. Over the past fifteen years, Amazon has racked up over a hundred and fifty million subscribers. currently Walmart is attempting to take at that subscriber base with its own delivery-focused subscription service that expands upon its Delivery Unlimited grocery service. Walmart+ launches Sept fifteen, therefore let’s have a look at however it stacks up against Amazon Prime.
Amazon Prime vs. Walmart and at a look options Amazon Prime Walmart and value $119/year $98/year Delivery same-day to two-day same-day Eligible product three million one hundred sixty,000 unharness day delivery affirmative affirmative Streaming service affirmative No Free games affirmative No Free trial thirty days fifteen days convenience seventeen countries North American nation value
When it involves value, Amazon Prime and Walmart+ charge essentially an equivalent quantity If you go month-by-month (Amazon Prime is $13/month, Walmart+ is $12.95/month). Paying for a year membership up front saves you a major quantity of cash regardless of that service you decide on. That said, Amazon Prime is $119 p.a., whereas Walmart+ is $98. Students, however, will get AN Amazon Prime membership for $59.
Before you decide to either, you’ll register at no cost trials. Amazon offers a 30-day free trial, whereas Walmart+ includes a 15-day free trial.
Delivery speeds square measure trickier to nail down, as a result of they’re usually settled by your location. Generally, Amazon Prime has at the terribly least two-day free shipping for Prime members, tho’ same-day and next-day shipping square measure out there reckoning on your location.
Walmart+ may be a very little completely different during this regard. Walmart is touting same-day delivery for all eligible things $35 and up, that is smart considering the distributer already offers two-day and next-day delivery for plenty of product.
While Walmart might have Amazon beat once it involves delivery speeds–as long as you reside in AN eligible area–Amazon has much more product that comprise the Prime umbrella. Amazon Prime boasts over 3 million eligible things to Walmart’s one hundred sixty,000. each retailers supply product across each class, from recreation, tech, and diversion to toys, groceries, and residential merchandise.
Release-day delivery and discounts
Both subscription programs supply release-date delivery on choose games, diversion, and technical school product. It’s price noting that as currently, Amazon has slipped up with release-day delivery on variety of larger games. this can be in massive half thanks to the coronavirus pandemic, however Walmart has typically command firm with its release-day delivery, provided you order a minimum of a number of days before.
Walmart conjointly often offers in-store discounts for brand new unharness video games. Typically, these $10 discounts haven’t been out there for on-line orders. However, Walmart+ subscribers get in-store discounts on everything they order on-line for delivery. this suggests that you just may doubtless save on new-release games, tho’ it has always not clear that games can receive discounts till every week about before. Amazon accustomed supply two hundredth discounts on preorders for choose new games, however that perk has been faraway from Prime memberships.
If you purchase plenty of games at unharness however don’t need to travel into your native Walmart to choose them up, Walmart+ might be a solid choice.
Walmart+ further perksWalmart+Walmart+
Walmart+ includes a few further perks additionally to the core delivery advantages. First, you’ll lay aside to five cents on each gallon of fuel at Walmart and spud gas stations (typically set ahead of stores). you may conjointly gain access to a Scan & Go app that allows you to scan things as you choose them off the shelf to save lots of time and avoid checkout lanes. This feature is obtainable at no cost at some grocery chains already, therefore lockup it behind a subscription is not specifically ideal.
Amazon Prime further perksAmazon PrimeAmazon Prime
When it involves supplemental advantages of your subscription, the 2 services do not very compare. Amazon Prime includes a heap additional to supply on the far side quick and convenient shipping. Amazon Prime comes with a first-rate Video subscription, one in all our favourite streaming services. you furthermore may get access to Prime Music, that has over two million songs to stream. you’ll get 5 free games monthly with Prime Gaming–and you usually get even additional because of bonus games. Amazon conjointly has Prime Day, AN annual sale exclusive to Prime members that provides large discounts on an enormous choice of product.
Amazon Prime or Walmart+?
It’s price noting that Walmart has aforementioned that it isn’t attempting to vie with Amazon Prime with Walmart+. Naturally, these services are going to be compared to 1 another thanks to their similar focuses. That said, it’s clear that Amazon Prime remains the higher choice for many, because it has additional product and much higher perks.
However, if you frequent Walmart plenty already, Walmart+ might be a decent subscription merely for same-day delivery at in-store costs. The fuel perks square measure a pleasant bonus also. we tend to may see Walmart+ being an excellent choice for those that handle their grocery searching at Walmart, too. notwithstanding you get into the shop, you’ll save time with Scan & Go. And for those that purchase a bunch of games at Walmart, obtaining in-store discount